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MUSEVIVI – Curating bold Middle Eastern scents for modern fragrance lovers.
Musevivi was born from a serendipitous moment during my university years, when I first encountered the rich, intoxicating world of Middle Eastern perfumery. Captivated by its bold sweetness, deep sensuality, and timeless elegance, what began as a personal fascination soon evolved into a passionate pursuit. I began curating fragrances from across the Middle East—particularly from esteemed houses like Lattafa, Zimaya, and Afnan—each bottle telling its own unique story.
After graduating, this passion took form in a boutique store opened with a close friend, a space where fragrance lovers could explore and connect. While the physical space held charm, the realities of rising rents and shifting consumer habits led us to transition online. Thus, Musevivi transformed into a digital destination for those seeking the allure of Middle Eastern perfumery—accessible, authentic, and personal.
At Musevivi, we believe fragrance is more than a scent—it's a mood, a memory, a muse. We’re proud to bring the richness of oud, amber, and exotic florals to a global audience, one spritz at a time.